"Make a cup of tea, strap yourself in, this is going to be a long one!

You may find some of the information detailed on this page very useful for when you're on the hunt for some kit though."

 

Where to begin?!


Modern Shirts

We could begin just about anywhere in truth given how involved it all is now! We will start where we are now and work our way back <<<

 

Codes are definitely the best place to start with modern shirts. See below for a picture containing various types.

 

Fuelled by the ever increasing prices of new shirts, the marketplace is now flooded with what are now becoming very good copies of the real thing making it difficult to tell just by looking at pictures.

 

Your best option to know whether you're looking at a genuine product or not is the product ID code tag. Most manufacturers place on their shirts in varied locations like in the neckline and near the wash tags.

 

It's important to know this isn't restricted to football shirts.

 

Manufacturers will put these tags on everything. Shorts, training gear, casual clothing. They all tend to put ID codes on everything so it's always worth checking with anything you are looking to purchase.

 

Unless you're buying from a reliable source where you can be certain you are getting a genuine product like one of the big sports stores or one of the many independent suppliers offering assurances and guarantees such as Classic Football Shirts and various others including ourselves, ask the seller for a picture of the code.

 

Run the number through google and it should bring up the shirt you are expecting it to. If it brings up something different, it's likely a fake so act with caution. If it's a genuine shirt you want, you'd be better off looking for alternatives. Makers of fake shirts will usually put a code from a previous shirt from the same supplier which is why you see them pop up all over the place before the clubs have even released them, so without running a search on it you'd never know if it was genuine or not. 

Codes

Check out our section below to know what to look out for when it comes to terminology!


Vintage Shirts

 

Codes have been there since roughly just before the turn of the century so that makes confirming vintage items that predate them a little bit harder. Cross referencing it with other examples you can find is a smart thing to do.

 

Look for items that you can be certain are the real thing and look out for specific features like the stitching of the badge and manufacturer logo and differences in the labels and things like sponsor size and material. Even down to finer details like the exclusion of vent holes with the 2004-2006 Liverpool home shirt being a prime example of that.

 

It's worth keeping in mind if something looks too good to be true,

it very probably is.

 

If you see a vintage or retro shirt with it's sales tags still on claiming to be original and for an unusually low sum, a 1999 Manchester United shirt for £30 for example, whilst not necessarily a given, it is very likely to be a modern reproduction so take every possible precaution to prove the legitimacy of the item you are looking at, make sure you can see as much information as possible by asking for more pictures if the ones you can see are vague and lack the details you want.

 

Terminology

And what to look out for

 

 

The terminology used in football shirts today is quite simply a mess in our opinion.

 

 A prime example of this is the term 'replica' which has been truly taken over by people selling unofficial or 'fake' copies of shirts. While others have changed their naming approach, Nike being a good example, who does two variants for the consumer market, with the player type currently called "Nike Dri-FIT ADV".

 

The name derives from Nike's replica shirt technology, Dri-FIT, with the added ADV for "Advanced". The replica kit technology is still called "Nike Dri-FIT". Where Nike has been clever though is branding them Stadium for the fan /replica version and Match for the player type to give some degree of separation. But some manufacturers such as Puma still refer to the fan versions of their shirts as a replica and they aren't the only ones just the most obvious and popular of them. That in itself can cause a lot of confusion if you're not familiar with it all.

 

adidas refer to their player type items as authentic which could be very confusing if you're new to football shirts and to us, authentic is anything genuine really.

 

 All kit suppliers do two variants for consumer sale and they all seem to use different terms.  Bear in mind the player type shirts are just that and only like the ones the players wear and are not the same as a player issue shirt, which is a different thing altogether. Player issue shirts can be sourced from certain suppliers.

 

Classic Football Shirts, who have been at this for a long time now have an incredible selection of genuine cannot buy in the shops, high street or generally online player issue items sourced through direct links with the manufacturers and teams and for pretty much the same price (and frequently even less!) than a new shirt costs from most outlets. They are definitely worth a look here 

 

 >https://www.classicfootballshirts.co.uk/match-worn-shirts/player-issue.html

 

It's something we aspire to be able to offer you. With some time, hard work and a bit of luck we will get there!

 

 

As well as player issue, which are items supplied to the team but never used and then usually returned to the manufacturer or sold directly through suppliers like Classic Football Shirts. There is match issue too, exactly as it sounds issued to the club and prepared for a match but likely spares that were never used, and then at the very top of the pile is match worn, which again is exactly what it sound like. CFS have a great selection of all of these too. There are also differences in this type of shirt too with Premier League 1st teams having the very top level and the youth teams tend to have one down from that but is still a higher level than you can buy in the shops. The information above applies to both but it'd worth reading all the details on the item you are interested in so you know exactly what to expect.

 

Then there is the signed / autographed memorabilia section that will contain all of the above shirts too. Some will come with a COA depending on where and who you're purchasing it from. That stands for Certificate of Authenticity which is a document that proves that the signature is genuine. Most of the time, but not all the time. As with most things in life it is open to scammers too. Some COA's will be lost and shirts sold without them, but there will also be fakes in that area of the market too so take extra caution when shopping for signed goods. You will also find shirts made for the club specifically for things like player signings that may be missing elements like sponsor logos if you were to take it out the frame and look at it from the front. Not the worst thing in the world but something to also bear in mind.

 

The football shirt market is now very tall and wide and constantly evolving as manufacturers find new ways to add more products into their range. There has been a lot more emphasis in teams training kit in recent years with some absolute crackers out there and some really wacky and FunKit(s) too! (sorry we had to get it in there at least once!)

 

 It would be great for us fans if there was some uniformity in the terminology used with football shirts and all the other items they make between kit suppliers and we might get some eventually, it's not a given though. It is really disappointing that the term "replica" has been taken over by the sellers of fake shirts. That to us has always been what we think of when you go and buy one in the club shops and retail stores.

 

You really need to take care when looking to buy anything labelled retro and especially replica on platforms like eBay, Depop and Facebook because it could very well be someone trying to be clever with their description. See below the true definition of replica. Not only that, there are websites popping up every day with modern remakes of classic kits that aren't official manufacturer produced or club licenced so if it's a genuine shirt you are after go to somewhere you can be certain you will get one and offer you assurances that's what they supply.

=

replica

 

noun

 

an exact copy or model of something, especially one on a smaller scale

 

Depending on how you view the definition, which is open to interpretation, it does describe a fake to a degree. But in reality they aren't an exact copy when you compare it like for like with a genuine example. They may look the same but the quality is not. And somewhat ironically given the definition, they will usually come up a size or two smaller than you'd expect them to be!

 

Also be weary of listings that don't state who the manufacturer is or just have the club down as it. It could be a mistake but the chances are someone is just being clever with what information they do or don't put to cover their backs.

 

Things to look out for on new shirt sales tags.

 

Manufacturers won't use generic terms like FOOTBALL SHIRT. Using Adidas as an example, a common one being used in recent years is ADIDAS JSY (the jsy obviously standing for jersey) Adidas won't do that on any of their products. They will abbreviate as shown in the images below, but it will relate to the team, the kit and even the version. REAL 3 JSY AU L stands for Real Madrid 3rd Jersey Authentic Long sleeve. Which is more a work of art than football kit!

 

Modern genuine shirts no matter the make will have a product code on the sales tag that matches the one stitched into the shirt somewhere and quite often have a QR code on them as shown on the Real Madrid shirt below. They are becoming more common now with other brands such as Kappa also putting them on their tags to help you identify a genuine shirt easily.

 

If you are unsure of the authenticity of something and you would like some free and impartial advice please don't hesitate to get in touch by visiting our contact us page >here<

 

We'd love to hear from you and be all too happy to assist.

 

And you can hit the button below to view our current range of products.

All genuine of course.

It wouldn't be right to complete this section without giving some credit to where I gained some of my knowledge. I knew a good amount about football shirts and had accumulated a modest collection of around 40-50 shirts and other items like shorts and jackets always purchasing new items, usually in the sale in sports shops on the high street and online.

 

Where my knowledge did need a little improvement was knowing what to look out for when buying a new or preworn item from platforms such as eBay and Facebook. Hours upon hours of searching the internet and reading every article I could find on the subject (I went down a rabbit hole!) on websites like Classic Football Shirts and Footy Headlines who both have great sections on it.

 

And being a big fan of YouTube, that was an obvious place to look too.

 

There are a number of football shirt channels on YouTube, but watching loads of episodes of various content on the brilliant Away Days channel by the very knowledgeable Ellis Platten during the lockdown periods is where I also gained some further insight so I highly recommend jumping on there and checking out some of his videos via the link below.
 

https://youtube.com/@awaydaysfootball

Credits